SiriusXM acquired the Simplecast app in late 2020. SiriusXM's goal is to improve the integration of Simplecast's podcasting technology with SiriusXM's advertising tools and their audience of 60M listeners.
In this case study, I'll be reviewing our research plan and 2 high priority opportunities we identified.
To gain a better understanding of podcast creators and SiriusXM's approach to podcasting, research focused on two main areas. Stakeholder interviews were conducted to gather existing business knowledge and I collaborated with our UXR team to provide detailed foundational knowledge from creators themselves.
Research Goal
Understand, podcast creators needs, workflows, and pain points while using our app and competitors so that we can best create our products to work for them
